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Lettering and Alphabets: 85 Complete Alphabets (Lettering, Calligraphy, Typography), by J. Albert Cavanagh
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Here is a practical book that not only teaches a full course in professional lettering but also contains dozens of hand-lettered alphabets that may be reproduced without cost or permission.
This volume is particularly valuable to beginners who want to get a job with an advertising agency, publisher, or commercial art studio. The author begins his text with discussions of such fundamentals as the correct pencil grip and how to transfer corrected letters from tracing paper to layout. Step-by-step instructions include spacing letters and giving them an individual character, filling in headlines quickly on rough layouts, condensing lettering, and working with brushes, leading up to full descriptions of Garamond, Caslon, Bodini, Formal Script, Barnum, and many other useful lettering styles. All of this is made clear and graphic with the author's own illustrations.
Used as a swipe file for lettering material for ads, trademark designs, monograms, and other commercial work, or as an instruction book in the art of lettering, this book will prove both a time saver and a money saver for any artist.
- Sales Rank: #170693 in Books
- Published on: 1955-06-01
- Released on: 1955-06-01
- Original language: English
- Number of items: 1
- Dimensions: 8.82" h x .33" w x 7.94" l, .60 pounds
- Binding: Paperback
- 128 pages
From the Back Cover
Here is a practical book that not only teaches a full course in professional lettering but also contains dozens of hand-lettered alphabets that may be reproduced without cost or permission.
This volume is particularly valuable to beginners who want to get a job with an advertising agency, publisher, or commercial art studio. The author begins his text with discussions of such fundamentals as the correct pencil grip and how to transfer corrected letters from tracing paper to layout. Step-by-step instructions include spacing letters and giving them an individual character, filling in headlines quickly on rough layouts, condensing lettering, and working with brushes, leading up to full descriptions of Garamond, Caslon, Bodini, Formal Script, Barnum, and many other useful lettering styles. All of this is made clear and graphic with the author's own illustrations.
Used as a swipe file for lettering material for ads, trademark designs, monograms, and other commercial work, or as an instruction book in the art of lettering, this book will prove both a time saver and a money saver for any artist.
Dover unabridged republication of the original 1946 edition of Lettering.
Most helpful customer reviews
1 of 1 people found the following review helpful.
2 Thumbs up
By Sara marbs
Great great book for the price. I had to wait longer for it to ship however the wait was worth it. I am learning new lettering and fonts I will utilize in my everyday life and in my crafts.
21 of 23 people found the following review helpful.
Great reminder of what artistic integrity is all about
By Dave
Although the text-instructional section of this book is not long, it is very poignant. While lettering and font design today is just a computer-generated afterthought in too many cases, in the earlier era (this book was written in 1946), commercial artists had to really know and FEEL their lettering. I love to read a craftsman describe his craft with such depth of feeling, describing fonts as exquisite, and exhorting readers to strive for the greatest heights they can achieve in hand lettering. A great introduction, in any case, to the world of words in print, from the artists point of view.
0 of 0 people found the following review helpful.
Disappointed
By C Fisher
Thought there would be more instruction on how to letter, but it's just pages of letters.
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