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The Lost Art of the Great Speech: How to Write One--How to Deliver It, by Richard Dowis
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"Splashy slides, confident body language, and a lot of eye contact are fine and well. But if a speech is rambling, illogical, or just plain boring, the impact will be lost. Now everyone can learn to give powerful, on-target speeches that capture an audience's attention and drive home a message. The key is not just in the delivery techniques, but in tapping into the power of language.
Prepared by an award-winning writer, this authoritative speech-writing guide covers every essential element of a great speech, including outlining and organizing, beginning with a bang, making use of action verbs and vivid nouns, and handling questions from the audience. Plus, the book includes excerpts from some of history's most memorable speeches--eloquent words to contemplate and emulate."
- Sales Rank: #88352 in Books
- Published on: 1999-10-05
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x 6.25" w x .75" l, .94 pounds
- Binding: Paperback
- 288 pages
Review
"[Dowis]...provides refreshing...insights, peppered with dry humor, about how [to] create and present a speech from start to finish." -- Industry Week, February 2000
About the Author
Richard Dowis (Waleska, GA) recently retired from his position as senior vice president at the PR firm of Manning, Selvage & Lee. He now leads several popular business-writing seminars and is the president of the Society for the Preservation of English Language and Literature. He has also won PRSA Phoenix Awards for speech and annual report writing. His books include How to Make Your Writing Reader-Friendly and (as coauthor) The Write Way.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Unfocused and unilluminating
By LDG
Dowis's book offers little more than distilled common sense. That alone is not necessarily a criticism: the same can be said of How to Win Friends and Influence People, which is a good worthwhile book.
The major problem with Dowis's book is that his garrulousness was left unchecked. Often he uses five times as many words as he ought to in his explanation of an obvious idea. Insightful ideas are buried under mounds of more-than-common sense. He often meanders into tangent after tangent. Chapters often lack a unifying structure--at odds with his advice not to overburden your audience with more than just a few points! Dowis needs an editor to cut out at least 50% of this book. As it stands, it is mind-numbing to slog through.
Finally, chapter 8 is an unfortunate exercise in hand-wringing anal-retentive pedantry. Plato's theory of forms was wrong, at least in the domain of language: words are more useful than they are correct. But Dowis believes in an ideal form of English, instated by the Creator, and since debased by the negligence of sinful men. Give me a break. Unless you're talking to a crowd of copywriters, nobody's going to bat an eye if you use "lie" where your 8th grade English teacher touting her copy of Strunk & White would have rapped your knuckles for not using "lay".
There is one redeeming quality in the book: Dowis did a good job of selecting well-written speeches. Don't buy this book, but if you've already bought it, read the speeches he includes and skip almost everything else.
10 of 11 people found the following review helpful.
The Lost Art of the Great Speech: How to Write One--How to Deliver It
By Tracy
I originally checked this out at the library and realized I needed it in my reference collection. It's well writen, informative and fun to read. The author walks you step by step through the process of writing a speech to giving it, along with useful tricks of the speech writers trade. I highly recommend it.
48 of 49 people found the following review helpful.
Fantastic- a great resource
By Amazon Customer
Ultimately, what stays with an audience, is the content of your speech. Richard Dowis, a former journalist and retired senior vice president of Manning, Selvage, and Lee Public Relations provides information to help you effectively collect, organize and shape content into powerful speeches. He urges you to consider first the purpose of your speech, what you really want the audience to walk away with. Then, to fit your purpose into the format and time allotted. You must begin by researching your topic, clarifying your purpose, creating an outline and identifying a strong thesis, or unifying idea. When organizing your speech the most important consideration is that it must be logically organized. He identifies several organizational strategies you can use. For example, Chronological order, the "Big Bang" where a shocking thesis is presented up front, and Cause-and-effect which outlines the causes of a problem, describes its effect and suggests a solution. He also provides the following guidance on writing your speech:
1. Begin Well: Your opening should establish rapport with the audience, set the tone, reinforce your credibility and arouse interest in your subject. 5 categories of opening are: novelty, dramatic, question, humorous and reference/quote.
2. Watch Your Language: Avoid Jargon and overly complex language. Try instead for a simple elegance. Be yourself.
3. Use Proven Techniques: The Rule of Three: Organize related thoughts into groups of three to make them more memorable and dramatic. Anaphora: repeat words or phrases at the beginning of several sentences.
4. When using statistics: make them interesting and meaningful, express statistics in terms your audience can understand, and avoid using too many raw figures in a row.
5. Closing the Speech: use your closing to reinforce your point, or to reinforce the goal of the speech. Most closings fall into seven categories: Summary, Wrap-up, Direct appeal, Thesis, Reference, Inspirational, and Humorous/Anecdotal.
6. Editing: When editing consider content, organization, style, language and grammar.
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